A brand new dessert alternative opened in Edgewater last Thursday, offering families a hip and healthy dessert alternative.
Sweet Frog, located at 3059 Solomons Island Road in the South River Crossing shopping center, is a new self-serve frozen yogurt shop with an emphasis on family and fun.
As patrons walk inside they’re met with bright colors, a playful Motown playlist, and according to district manager Robert Gilbert, the most important thing—smiles.
“When people come in, if they come in with a frown, my whole goal is to make them smile,” Gilbert said. “I used to tell other customers, there’s no frowning in this store.”
Self-serve frozen yogurt shops have increased in popularity over the years, but Gilbert said the atmosphere in Sweet Frog is what sets it apart from the competition. The shop’s bright colors and wide-eyed frog mascot is a great asset, but the business’ emphasis on health is as important as the tasty treats it offers, Gilbert said.
As a part-time personal trainer, Gilbert said he proudly stands behind Sweet Frog’s frozen yogurt—both in taste and in price.
“Most of our flavors are no sugar added and most are fat free. We have fresh fruits, granolas and it’s all fresh everyday. It’s a healthier choice,” Gilbert said. “You go to an ice cream shop, you don’t have those options.”
The manager said an average cup of Sweet Frog’s yogurt with a few toppings usually goes for about $3. However, the pricing is based on the total weight of each cup, so it can be significantly more or less, Gilbert said.
Additionally, Gilbert said he is working with several businesses in the area to establish yogurt discounts for their employees and fundraisers for nearby organizations.
Sweet Frog is a faith-based company, with “Frog” standing for “Fully Rely on God.” In terms of day-to-day operations, Gilbert said it just means working hard, caring for the customers and making sure everyone has an “incredible” experience.
After all, “fun” is the main ingredient, he said.
Open from noon to 9 p.m. Monday through Thursday, noon to 10 p.m. on Friday and Saturdays, and 1-9 p.m. on Sundays, Sweet Frog is eager to become a go-to destination for families satisfying their sweet tooth.